More selected projects

Hard Rock Hotel & Casino
Hotel Installation

Animation • Experience

Thousands of imported Italian twinkle lights. Actually, LED pixels. 

Hard Rock Hotel & Casino approached Signal Factory with a unique project due to our extensive experience in the live event and concert tour worlds.

They were building a fancy new hotel lobby and wanted to install large format LED walls to feature wild animation content – properly branded, of course – in various areas of the property. We answered the call with a barrage of eyedazzling custom animation and heart-stopping loops made up of iconic musical themes and branded content. It won't really stop your heart, but it's pretty slick to see in real life.

3D Animation
Motion Graphics
Creative Direction
Visual Effects