Hard Rock Hotel & Casino: Swivel
When a client asks Signal Factory to roll out, we roll out hard.
Armed with weeks of pre-production and more than our fair share of Red Bull, we descended upon every square inch of Hard Rock Hotel & Casino over a period of three days–shooting, directing, and producing three :30 spots with a crew of approximately 30, and about double that in extras and primary talent.
Once we stopped rolling, our job was only half done. Having done our pre-production homework, the editing and compositing was a breeze, and all three spots were finished and broadcast-ready within a few weeks.