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Pure Storage:
FlashArray//X Launch

Branding + Animation

When Pure Storage released the FlashArray//M back in 2015, it was kind of a big deal. And so, like all good sequels... we had to go bigger and better for the FlashArray//X.

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Don't let anyone fool you. Releasing game-changing product once is luck. Twice? That takes skill. And hard work. Lots and lots of hard work.

As one of the biggest product launches of the year, the launch of Pure Storage's FlashArray//X demanded something big. Working directly with teams across Product Marketing, Integrated Marketing, Social Media, Digital, and Creative, we were able to help bring an engaging and consistent visual style to a live, world-wide launch event – and the online art direction that followed.

So, yeah. Sequels are waaaaay harder than the original. Unless they're part of a trilogy...

TYPE OF WORK
Branding
Concepting
3D Modeling + Animation