By stripping back to a skeleton crew, working with local Colorado adventure outfitters to source talent, and creating lots of storyboards, we were able to accomplish a huge ask: take the same cinematic look we'd established for Streamlight's yearly broadcast commercial campaign, and adapt it to a lightning-fast 36 hour shoot 750 miles away from the Signal Factory base of operations.
Jamming seven different setups that included kayaking, zip-lining, hiking, and mountain biking into the dawn and dusk hours over two days was a logistical feat to say the least.
A day after returning to Oklahoma, we began production on additional pickups. So there are definitely a couple of Oklahoma locations standing in quite nicely for "Colorado"–with sky replacements doing the trick.
All in, both spots were received incredibly well, and have begun Streamlight's new direct-to-consumer strategy focused on the adventure and outdoore markets. Not bad for a few days in the Colorado mountains–and the Oklahoma hills.