With a desire to increase local awareness of the office and to start a national perception change, the City of Tulsa was set on touting their amazing local artists. So Signal Factory set out to help them define the problem, explore some options, and ultimately provide a solution that was unique and vibrant, iconic and built around abstract shapes, and was also incredibly fun and flexible.
We also built out a full set of stationery, social kit, and a brand reveal video to solidify the presentation to the mayor.
So, uh, yeah. Mission accomplished.