The initial logo mark for the definitive American football television network.
At Signal, we have a long history of working with, rebranding, and establishing big brands. None bigger than the National Football League’s foray into their very own network television broadcast channel property.
Signal Founder Chris White and team had the challenge and pleasure to design and develop the very first logo mark for NFL Network – which today reaches more than 72 million households. A months-long process of developing hundreds of marks culminated in a design direction chosen by the league that married the history of the NFL shield logotype inside a forward-looking and modern football shape enclosure.