Branding / Animation

Pure Storage

Cloud Launch

All-Flash Was Only The Beginning.

Everyone knew Pure storage would eventually have a cloud-based data solution. What they didn’t know was Pure wasn’t simply takin everything customers knew and loved about using their on-prem hardware and putting it in the cloud. They wanted to bridge the hybrid cloud divide. It was clear this wasn’t simply a new product launch – it was a brand-level initiative.

With that in mind, Signal Factory partnered with Pure’s internal brand team to create an integrated campaign promoting a live announcement experience – from collaborating on strategy and copywriting to audience acquisition and more. From early creative concept explorations to final direction, our teams worked hand-in-glove to carve out a unique space for Pure to tell their story.

Pure Attends AWS re:Invent

But hosting their own live event experience wasn’t enough. In collaboration with Pure’s Global Events team, we designed out-of-home digital outdoor advertising, award-winning in-booth swag, and LED video content for their booth at AWS re:Invent.

The whole world knew Pure was now a major hybrid cloud player.