Saint Francis Health System
Healthcare Is A Tricky Thing To Advertise.
On one hand, you’re talking about incredibly intense experiences in people’s lives. On the other hand, you don’t want to scare the crap out of everyone.
For generations now, Saint Francis has provided top-notch care. As the largest health system on one half of the state, Saint Francis has earned the trust of millions of families – and that’s not something you want to mess with. At all.
So, that was the goal for this second part of their commercial campaign: instead of just talking about all the great things that Saint Francis does and means, show the actual moments when people depend on Saint Francis and how Saint Francis is always willing and available to meet people on their health journeys.