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    <loc>https://thesignalfactory.com/projects/extract-production-vr-experience</loc>
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    <loc>https://thesignalfactory.com/projects/lowrance-3d-vfx</loc>
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    <loc>https://thesignalfactory.com/projects/pure-storage-accelerate-user-conference</loc>
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    <loc>https://thesignalfactory.com/projects/grail-explainer-video</loc>
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      <video:title>GRAIL Early Cancer Detection: Animated Medical Explainer Video</video:title>
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      <video:title>Brandt Custom HVAC Systems: 3D Animated Product Visualization Video</video:title>
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      <video:title>Yahoo BrightRoll: Programmatic Ad Tech Animated Explainer Video</video:title>
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    <loc>https://thesignalfactory.com/projects/streamlight-animated-explainer</loc>
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      <video:title>Streamlight Job Safety: Animated Product Safety Explainer Video</video:title>
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      <video:title>Saint Francis Pediatric Hospital: Animated Broadcast Commercial Spot</video:title>
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      <video:title>Yahoo TV Ad Targeting: Animated Technology Explainer Video Series</video:title>
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    <loc>https://thesignalfactory.com/projects/pure-storage-brand-campaign</loc>
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      <video:title>Pure Storage: Global Brand Awareness Marketing Campaign Video Series</video:title>
      <video:description>Strategy, messaging, and creative for Pure Storage's global brand awareness campaign, built around new brand positioning and pillars for consistency across every regional team.</video:description>
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      <video:duration>15</video:duration>
      <video:publication_date>2025-08-28T20:41:07+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
      <video:tag>brand awareness campaign</video:tag>
      <video:tag>global marketing video</video:tag>
      <video:tag>brand positioning</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/hitachi-vantara-launch-campaign</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2054618848-a0a5079d762184001f6c499852e83462059bcb0e32941d57f2d1418830dce26d-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Hitachi Vantara: Enterprise Product Line Relaunch Campaign Video</video:title>
      <video:description>A product launch campaign video introducing Hitachi Vantara's consolidated, redesigned product lineup to enterprise buyers, translating a portfolio-wide rebrand into one coherent story sales teams can use in the field.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1115309583</video:player_loc>
      <video:duration>15</video:duration>
      <video:publication_date>2025-09-02T21:48:41+00:00</video:publication_date>
      <video:category>Product Launch</video:category>
      <video:tag>product launch campaign</video:tag>
      <video:tag>enterprise rebrand</video:tag>
      <video:tag>campaign video</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/intel-product-showcase-video</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/1153524395-1b44a9eea4ff0e2f84a04bf40130ad9b05a57da92631623162410f15d737037b-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Intel Enterprise Hardware: 3D Animated Product Showcase Video</video:title>
      <video:description>A 3D animated product showcase video highlighting the unique features and performance benefits of Intel enterprise hardware, built to feel credible to a technical engineering audience.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/506271531</video:player_loc>
      <video:duration>45</video:duration>
      <video:publication_date>2021-01-29T20:37:33+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
      <video:tag>3D animation</video:tag>
      <video:tag>product showcase video</video:tag>
      <video:tag>enterprise hardware</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/corning-product-launch</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2055453575-30d96447df3fbfc8a43261398f9956fd125931db75b57ca1f8f26eee363a1f75-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Corning Gorilla Glass: Global Product Launch Campaign Video Series</video:title>
      <video:description>Explainer, teaser, and press videos supporting the global launch of Corning Gorilla Glass Victus, built to carry one consistent durability message across international markets.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1115965318</video:player_loc>
      <video:duration>62</video:duration>
      <video:publication_date>2025-09-04T21:00:51+00:00</video:publication_date>
      <video:category>Product Launch</video:category>
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      <video:tag>global launch video</video:tag>
      <video:tag>durability messaging</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/corning-gorilla-glass-brand-campaign</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2056627442-29f31c8e6bb7cb9b84cbbfa87bbe7e835ec5b9547d0ffb6b8fcb3b709dd2307b-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Corning Gorilla Glass: 15-Year Anniversary Brand Campaign Video</video:title>
      <video:description>A brand campaign video marking fifteen years of Corning Gorilla Glass innovation, translating over a decade of engineering progress into a story general consumers can connect with.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1116864978</video:player_loc>
      <video:duration>18</video:duration>
      <video:publication_date>2025-09-08T18:13:50+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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      <video:tag>product anniversary</video:tag>
      <video:tag>engineering story</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/conquest-explainer-video</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/1224158827-6c8f0790071e5178b4b150f7370bb5ffbf608420f8cd0c873a8141ec3b8901f7-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Conquest Cyber: SaaS Cybersecurity Animated Explainer Video Series</video:title>
      <video:description>An animated explainer video using motion graphics to clearly identify who Conquest Cyber is and translate their SaaS cybersecurity technology into language a non-technical buyer can follow.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/592379646</video:player_loc>
      <video:duration>91</video:duration>
      <video:publication_date>2021-08-25T20:08:22+00:00</video:publication_date>
      <video:category>Explainer</video:category>
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      <video:tag>cybersecurity video</video:tag>
      <video:tag>SaaS technology</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/work/amazon-nike-video-content</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2034440110-ec40ea5f93e1c71a1df90665e3f048a989e63aba3cdb4a5621ce77885f4134e6-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Amazon Web Services x Nike: 3D Animated Product Vision Video</video:title>
      <video:description>A custom 3D animated video communicating the vision behind an AI tool Amazon Web Services developed to streamline Nike's product design and marketing pipeline for internal teams.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1099482399</video:player_loc>
      <video:duration>17</video:duration>
      <video:publication_date>2025-07-07T21:26:38+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
      <video:tag>3D animated video</video:tag>
      <video:tag>AI product vision</video:tag>
      <video:tag>tech collaboration</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/work/easton-rawlings-product-launch</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2060543226-7578a42ef3c1318bffd98b7566a9afb546508962b18ea171debd048d07f9c204-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Easton Rawlings: Baseball Bat 3D Animated Product Launch Video</video:title>
      <video:description>3D and video elements highlighting the technology behind 'The Dub,' Easton Rawlings' 2025 composite bat model, and the performance-maximizing experience it delivers for hitters.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1119929778</video:player_loc>
      <video:duration>55</video:duration>
      <video:publication_date>2025-09-18T20:34:10+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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      <video:tag>sports equipment</video:tag>
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    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/work/streamlight-product-launches</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2033178060-92dda5bc756ca3c15ba761dd33058bb677a9eb01aa204c559148dc8143415898-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Streamlight: Multi-Product Launch Campaign Video Portfolio Series</video:title>
      <video:description>A portfolio of creative developed over several years to support Streamlight's product launches across flashlights, lanterns, and headlamps for a wide range of professional audiences.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1098526393</video:player_loc>
      <video:duration>71</video:duration>
      <video:publication_date>2025-07-03T14:27:31+00:00</video:publication_date>
      <video:category>Product Launch</video:category>
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      <video:tag>video portfolio</video:tag>
      <video:tag>multi-product series</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/dickeys-food-brands-content-library</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2032821837-2c19d4009a83b198ee878e1896807e82557bae9c393e9ba8e1cafe357b31c508-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Dickey's Food Brands: Multi-Brand Video Content Library Shoot</video:title>
      <video:description>Over 100 video assets, photo assets, and brand animations shot in a single day, giving Dickey's, Richard's, and Rancher's a centralized content library for their own digital strategies.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1098264159</video:player_loc>
      <video:duration>73</video:duration>
      <video:publication_date>2025-07-02T17:26:02+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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      <video:tag>multi-brand shoot</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/datadobi-product-launch-campaign</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/1727232777-2c0f8c536db4456ed88a561dc2d6806f04f2365bc2883301382bac9234ee51d9-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Datadobi Data Engine: Animated Product Launch Campaign Video</video:title>
      <video:description>Video, web visualization, and marketecture supporting the launch of Datadobi's flagship unstructured data engine, making a genuinely complex enterprise data challenge easy to grasp.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/830253687</video:player_loc>
      <video:duration>43</video:duration>
      <video:publication_date>2023-05-25T15:36:44+00:00</video:publication_date>
      <video:category>Product Launch</video:category>
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      <video:tag>data engine video</video:tag>
      <video:tag>enterprise tech</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/myriad-genetics-explainer-assets</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/1727234763-28b8da3d171674e5854bd9c73b645a520e75d62316860ef8b1cfe899b1bfa52f-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Myriad Genetics: Cancer Screening Animated Explainer Video Assets</video:title>
      <video:description>An explainer video educating audiences on how to use Myriad Genetics' innovative genetic testing product and what to expect throughout the cancer screening process.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/866828801</video:player_loc>
      <video:duration>68</video:duration>
      <video:publication_date>2023-09-21T15:31:25+00:00</video:publication_date>
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      <video:tag>cancer screening</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/jägermeister-social-content</loc>
    <video:video>
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      <video:title>Jägermeister Liqueur: Social Video Content and Product Photography</video:title>
      <video:description>Two video spots and product photography from a single shoot, showing off the Jägermeister brand and herbal liqueur to social audiences with the same bold energy as the product itself.</video:description>
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      <video:duration>15</video:duration>
      <video:publication_date>2023-04-14T16:25:53+00:00</video:publication_date>
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      <video:tag>beverage brand</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/cohesity-brand-campaign</loc>
    <video:video>
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      <video:title>Cohesity: Data Management Platform Brand Campaign Video Series</video:title>
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      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/519279294</video:player_loc>
      <video:duration>132</video:duration>
      <video:publication_date>2021-03-03T23:50:54+00:00</video:publication_date>
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  <url>
    <loc>https://thesignalfactory.com/projects/samsung-social-content</loc>
    <video:video>
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      <video:title>Samsung 4K SUHD TVs: Colorful Social Media Launch Video Content</video:title>
      <video:description>A series of colorful 3D animated social media spots capturing the richness of Samsung's newest 4K SUHD display technology for a consumer electronics launch audience.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/506281242</video:player_loc>
      <video:duration>31</video:duration>
      <video:publication_date>2021-01-29T21:06:26+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/mavtv-broadcast-package</loc>
    <video:video>
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      <video:title>MAVTV Motorsports Network: Rebranded On-Air Graphics Package</video:title>
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      <video:duration>177</video:duration>
      <video:publication_date>2012-06-05T21:25:53+00:00</video:publication_date>
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  <url>
    <loc>https://thesignalfactory.com/projects/hard-rock-hotel-casino-commercial</loc>
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      <video:title>Hard Rock Hotel &amp; Casino Tulsa: Celebrity Commercial Video Production</video:title>
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      <video:duration>15</video:duration>
      <video:publication_date>2025-10-13T18:18:50+00:00</video:publication_date>
      <video:category>Broadcast</video:category>
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      <video:tag>celebrity commercial</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/bok-in-arena-video</loc>
    <video:video>
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      <video:title>Bank of Oklahoma: In-Arena Rebrand Video for BOK Center Crowds</video:title>
      <video:description>A high-energy 3D animated video reintroducing the newly rebranded Bank of Oklahoma to a stadium-sized crowd inside the BOK Center arena during a live game.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/866830963</video:player_loc>
      <video:duration>43</video:duration>
      <video:publication_date>2023-09-21T15:37:00+00:00</video:publication_date>
      <video:category>Experiential</video:category>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/andys-broadcast-spot</loc>
    <video:video>
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      <video:title>Andy's Frozen Custard: Cause-Driven Broadcast Spot Video Campaign</video:title>
      <video:description>Video and creative for a digital and out-of-home campaign celebrating a limited-time partnership between Andy's Frozen Custard and Travis Kelce's nonprofit, Eighty-Seven and Running.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/557747373</video:player_loc>
      <video:duration>25</video:duration>
      <video:publication_date>2021-06-01T19:28:13+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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      <video:tag>cause marketing video</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/cancer-treatment-centers-of-america-explainer-video</loc>
    <video:video>
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      <video:title>Cancer Treatment Centers of America: Animated Medical Explainer Video</video:title>
      <video:description>An educational video clearly explaining Cancer Treatment Centers of America's integrated approach, combining conventional treatments with evidence-informed supportive therapies for patients.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/152762272</video:player_loc>
      <video:duration>240</video:duration>
      <video:publication_date>2016-01-22T22:04:35+00:00</video:publication_date>
      <video:category>Healthcare</video:category>
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      <video:tag>healthcare video</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/intel-product-whitepaper-video</loc>
    <video:video>
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      <video:title>Intel MFA Security: Animated Whitepaper Explainer Video Series</video:title>
      <video:description>An animated explainer video turning a dense Intel whitepaper about a new multi-factor authentication feature into a short, engaging piece for a broader business audience.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/506271286</video:player_loc>
      <video:duration>129</video:duration>
      <video:publication_date>2021-01-29T20:36:50+00:00</video:publication_date>
      <video:category>Explainer</video:category>
      <video:tag>animated explainer</video:tag>
      <video:tag>security technology</video:tag>
      <video:tag>whitepaper video</video:tag>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/pure-storage-product-launch</loc>
    <video:video>
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      <video:title>Pure Storage: Cloud Storage Platform Launch Campaign Video Series</video:title>
      <video:description>An integrated campaign introducing Pure Storage's new cloud product while pivoting brand perception from hardware provider to holistic data storage platform.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/506267986</video:player_loc>
      <video:duration>31</video:duration>
      <video:publication_date>2021-01-29T20:26:44+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/pso-broadcast-production</loc>
    <video:video>
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      <video:title>PSO Save The Watts: Animated TV Campaign Video Commercial Series</video:title>
      <video:description>Three TV commercial spots featuring 3D animated characters for PSO's 'Save The Watts' campaign, developed alongside character design, live production, and VFX compositing.</video:description>
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      <video:duration>30</video:duration>
      <video:publication_date>2023-06-13T18:26:09+00:00</video:publication_date>
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      <video:tag>animated commercials</video:tag>
      <video:tag>character design</video:tag>
      <video:tag>utility campaign</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/philbrook-campaign</loc>
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      <video:title>Philbrook Art Museum: Hyper-Stylized Social Video Campaign Series</video:title>
      <video:description>A hyper-stylized, multipart video campaign built to help Philbrook break away from stuffy stereotypes surrounding traditional art museums and feel like real entertainment.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1064387325</video:player_loc>
      <video:duration>15</video:duration>
      <video:publication_date>2025-03-10T17:17:25+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
      <video:tag>social video campaign</video:tag>
      <video:tag>museum marketing</video:tag>
      <video:tag>brand positioning</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/hitachi-vantara-integrated-campaign</loc>
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      <video:title>Hitachi Vantara: Green IT Sustainability Integrated Campaign Video</video:title>
      <video:description>An integrated campaign with video, print, and digital display elements highlighting Hitachi Vantara's leadership in green IT and environmental responsibility across the industry.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/817704370</video:player_loc>
      <video:duration>105</video:duration>
      <video:publication_date>2023-04-14T16:20:05+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/hitachi-vantara-experiential-design</loc>
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      <video:title>Hitachi Vantara: Consulting Center Experience Design Video Tour</video:title>
      <video:description>Experiential design and environmental graphics for physical Hitachi Vantara consulting centers around the globe, where teams can seek expert guidance on cloud applications in person.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1116885014</video:player_loc>
      <video:duration>24</video:duration>
      <video:publication_date>2025-09-08T19:25:24+00:00</video:publication_date>
      <video:category>Experiential</video:category>
      <video:tag>experiential video</video:tag>
      <video:tag>consulting center tour</video:tag>
      <video:tag>brand experience</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/hitachi-vantara-partnership-campaign</loc>
    <video:video>
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      <video:title>Hitachi Vantara x VMware: Hybrid Cloud Partnership Campaign Video</video:title>
      <video:description>An animated campaign video highlighting Hitachi Vantara's ongoing partnership with VMware, bringing attention to the hybrid cloud capabilities the integration enables for enterprise buyers.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/866823972</video:player_loc>
      <video:duration>64</video:duration>
      <video:publication_date>2023-09-21T15:20:04+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
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      <video:tag>enterprise tech</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/weka-customer-video-series</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2034389563-c41b3d94aa754bef24aa3e0b473aa60c9975f85d27462fa295e064212e6692d1-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>WEKA 'The Impossibles': Customer Success Story Video Series Ongoing</video:title>
      <video:description>An ongoing video series showcasing real WEKA customers making the impossible possible, including heavy hitters like U2 performing live at The Sphere in Las Vegas.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1099442992</video:player_loc>
      <video:duration>678</video:duration>
      <video:publication_date>2025-07-07T18:41:15+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
      <video:tag>customer story series</video:tag>
      <video:tag>brand campaign video</video:tag>
      <video:tag>testimonial video</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://thesignalfactory.com/projects/hitachi-vantara-brand-campaign</loc>
    <video:video>
      <video:thumbnail_loc>https://i.vimeocdn.com/video/2033277332-c911aa0500dc7fad492b3cecb8e451886e309fb9d0acdce598b30adf1a4c3bc8-d_1920x1080?&amp;r=pad&amp;region=us</video:thumbnail_loc>
      <video:title>Hitachi Vantara: Enterprise Technology Global Brand Campaign Video</video:title>
      <video:description>A video series and out-of-home campaign for Hitachi Vantara that strips away flashy production, one shot, one actor, no music, to deliver a simple message: real innovation needs a firm foundation, not hype.</video:description>
      <video:player_loc allow_embed="yes">https://player.vimeo.com/video/1098605127</video:player_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2025-07-03T18:51:03+00:00</video:publication_date>
      <video:category>Brand Campaign</video:category>
      <video:tag>brand campaign video</video:tag>
      <video:tag>enterprise technology</video:tag>
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    </video:video>
  </url>
</urlset>