Blur Hard Seltzer

Creating a brand and campaign for a hard craft seltzer

Design and Art Direction

Strategy and Messaging

Blur Hard Seltzer cans featuring vibrant flavor-specific packaging and custom brand identity design for mango dragonfruit, passion fruit watermelon, lemon blueberry, and hibiscus apple.

Visual Identity and Brand Campaign

Blur Hard Seltzer is a craft hard seltzer brand competing for shelf space against established CPG beverage companies. We developed personality and messaging that informed a fun, unique brand identity, including naming, visual direction, and content for Blur's varying seltzer flavors, from mango dragonfruit to hibiscus apple.

Built to Stand Out

That visual identity carried across packaging, campaign concepts, and digital content, giving the brand a recognizable voice with room to grow. The result is a beverage branding system built on brand strategy and CPG branding fundamentals, giving a challenger brand a real shot at getting picked up, and picked again by returning customers.

Four colorful Blur Hard Craft Seltzer flavor label designs featuring lemon blueberry, passion fruit watermelon, mango dragonfruit, and hibiscus apple.
Four colorful Blur Hard Craft Seltzer flavor label designs featuring lemon blueberry, passion fruit watermelon, mango dragonfruit, and hibiscus apple.
Blur Hard Seltzer flavor branding concepts for strawberry, coconut lime, and prickly pear featuring custom typography, bright color palettes, and beverage identity design.
Blur Hard Seltzer packaging system showcasing flavor-specific can designs for lemon blueberry, passion fruit watermelon, mango dragonfruit, and hibiscus apple with bold typography and vibrant branding.
Blur Hard Seltzer cans featuring vibrant flavor-specific packaging and custom brand identity design for mango dragonfruit, passion fruit watermelon, lemon blueberry, and hibiscus apple.
Blur Hard Seltzer brand identity artwork featuring psychedelic logo design, colorful retro-inspired graphics, and custom beverage branding visuals.
Multiple Blur Hard Craft Seltzer logo variations displayed in different color palettes and badge styles on a light background.
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