Cohesity

Repositioning a tech brand to shift perception

Design and Art Direction

Strategy and Messaging

Creative Consulting

Cohesity brand identity system featuring logo and business card design with green accents

Repositioning and Rebrand

As Cohesity transitioned from a data backup and archive product to a data management platform, brand perception lagged. We led brand repositioning and developed a visual identity that would help new and exisitng customers shift their understanding of the brand.
Cohesity brand color palette featuring primary green with supporting blue, orange, and purple tones
Cohesity brand style guide showcasing visual identity elements including color, typography, and layout
Cohesity branded event banners showcasing logo, messaging, and visual identity system
Digital product interface for Cohesity shown on tablet with branding, messaging, and UI design
Office interior showcasing Cohesity visual identity through environmental graphics and branded workspace design
Cohesity team members collaborating in meetings and conversations across a modern office environment
Cohesity branded semi truck with logo and messaging driving on a highway through a mountain landscape
Cohesity white paper cover design titled ‘IT Modernization for Federal Agencies’ with branded layout
Visual Identity and Brand Campaign ›

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Team working in an office watching at a presentation

Working on something?
Let's chat.

Give us a shout
Team working in an office watching at a presentation

Working on something?
Let's chat.

Give us a shout
Team working in an office watching at a presentation