Cohesity

Repositioning a tech brand to shift perception

Design and Art Direction

Strategy and Messaging

Creative Consulting

Cohesity brand identity system featuring logo and business card design with green accents

Repositioning and Rebrand

Cohesity started out as a data backup and archive product, but as the company transitioned into a broader data management platform, its brand perception hadn't caught up. We led a rebrand to help new and existing customers understand what Cohesity had become.

Cohesity brand color palette featuring primary green with supporting blue, orange, and purple tones
Cohesity brand style guide showcasing visual identity elements including color, typography, and layout
Cohesity branded event banners showcasing logo, messaging, and visual identity system
Digital product interface for Cohesity shown on tablet with branding, messaging, and UI design
Office interior showcasing Cohesity visual identity through environmental graphics and branded workspace design
Cohesity team members collaborating in meetings and conversations across a modern office environment
Cohesity branded semi truck with logo and messaging driving on a highway through a mountain landscape
Cohesity white paper cover design titled ‘IT Modernization for Federal Agencies’ with branded layout
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Visual Identity and Brand Campaign ›

Signal Factory Logo
small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Give us a shout

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation