Hitachi Vantara
Launching a campaign to disrupt tech industry noise
Design and Art Direction
Strategy and Messaging
Video Production
Creative Consulting
Global Brand Campaign
Hitachi Vantara is an enterprise data infrastructure company serving Fortune 100 organizations that need dependable, scalable technology. Data tech customers have been promised the moon and left on the launchpad one too many times for hype to land anymore, so we built a campaign strategy around restraint instead of noise.
One Shot, No Noise
We developed a video series, out-of-home campaign, and supporting social content that stripped away every expected flashy element: one shot, one actor, no music, a simple voice-over. The message stayed simple: if you want to be on the bleeding edge of tech, you need a firm foundation. It's enterprise technology marketing and B2B technology marketing backed by full video production for a global brand campaign built to last.
