Data tech customers have been promised the moon and left on the launchpad one too many times for “hype” to get their hopes up. We developed a video series, out of home campaign, and supporting social content that stripped away all the expected flashy elements. We avoided anything that would distract from our message: if you want to be on the bleeding edge of tech, you need a firm foundation. With one shot, one actor, no music, and a simple voice over, Hitachi Vantara says loud and clear, they’re the data provider on which Fortune 100s can build their entire enterprise.