Hitachi Vantara
Reintroducing a redesigned portfolio after a global rebrand
Animation and Motion Graphics
3D and VFX
Product Line Relaunch Campaign
Hitachi Vantara is an enterprise data infrastructure company that had just completed a major rebrand across its entire product line. As the next step, Hitachi Vantara refactored its entire lineup of products, and we architected a product launch campaign to reintroduce the consolidated, redesigned lineup to enterprise buyers.
A Rebrand, Made Coherent
The campaign included product branding, product explainer videos, and a graphics package built to help internal teams communicate the changes consistently across every channel. It's enterprise technology work that takes a portfolio-wide rebrand and turns it into a single campaign a sales team can actually use in the field.
