Product Line Relaunch Campaign – Hitachi Vantara

Hitachi Vantara

Reintroducing a redesigned portfolio after a global rebrand

Animation and Motion Graphics

3D and VFX

Data center aisle with rows of server cabinets and a red cube positioned in the center of the room.

Product Line Relaunch Campaign

As the next step in a big rebrand, Hitachi Vantara had refactored its entire line of products. To reintroduce the consolidated, redesigned product, we architected a launch campaign complete with product branding, product explainer videos, and a graphics package.

Indoor vertical farming facility with rows of green plants growing on tall walls and the Hitachi logo centered in the image.
Researchers working in a modern laboratory beneath Hitachi branding, highlighting technology innovation and scientific advancement themes.
Scientist standing in a laboratory holding a tablet with the text “The Data Foundation for Innovation” displayed across the image.
Man standing inside a vertical farming facility surrounded by rows of green plants with sustainability messaging overlaid on the image.
Data center aisle with rows of server cabinets and a red cube positioned in the center of the room.
Woman standing in a data center between server racks with Hitachi Vantara campaign messaging about innovation displayed on screen.
Hitachi Vantara campaign graphic with the text “The Data Foundation the World Relies On” alongside colorful geometric design elements.
‹ Sustainability Campaign

Consulting Center Experience Design ›

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

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Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation