MAVTV

On-air graphics rebuilt for a motorsports rebrand

Design and Art Direction

Animation and Motion Graphics

Strategy and Messaging

Motocross rider in green racing gear turns through a dirt track, with a textured graphic overlay and dust-filled background.

Rebranded Broadcast Package

MAVTV is a motorsports and racing network that needed its on-air identity to match a broader network rebrand. We led and executed that rebrand, then delivered an on-air graphics package built to visually support programming across every race weekend.

An On-Air Identity Rebuilt

Every element of the broadcast graphics package was built through careful broadcast design and motion graphics work to feel consistent whether viewers tuned in for one race or a full season. It's rebrand work that had to hold up live, not just look good in a pitch deck.

MAVTV Arenacross television promotion featuring a motocross rider in action, motorsports branding, broadcast graphics, and racing program schedule information.
Promotional graphic featuring bold typography advertising Arenacross motorcycle racing on MAVTV with a textured paper-style design.
Motocross rider in green racing gear leans into a dirt track turn while dust fills the background beside a circular promotional graphic.
Motocross rider in green racing gear rides through a cloud of dirt beside promotional graphics advertising two-wheel racing coverage.
Motocross rider in green racing gear navigates a dirt track turn beside bold promotional text advertising two-wheel racing coverage.
Four colorful Blur Hard Craft Seltzer flavor label designs featuring lemon blueberry, passion fruit watermelon, mango dragonfruit, and hibiscus apple.
Off-road motorcycle racer kicks up dust while navigating a turn, featured alongside bold typography on a dark promotional graphic.
Motocross rider leans into a dirt track turn while dust fills the background beside bold broadcast graphics and scheduling information.
Motocross rider in green racing gear powers through a dirt track turn while dust fills the background beside a racing promotion graphic.
Signal Factory Logo
small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation