Visual System Rebrand:
Signal Factory partnered with innovative data solutions company Hitachi Vantara to develop a versatile visual system that personifies and flexes across three themes – Reliability & Resilience, Innovation & Intelligence and Sustainability.
Designed to adapt, the overall visual direction isn’t locked into communicating a specific product or service. These evolved parametric shapes transcend their physical form and function as image coders, patterns, storytelling devices, and more – across all three visual directions.
Organizational Narrative | Brand Personality | Brand Messaging | Visual Direction | Advertising & Content | Integrated Campaigns | Launches & Announcements
