Cohesity
Rallying the brand against mass data fragmentation
Design and Art Direction
Animation and Motion Graphics
3D and VFX
Strategy and Messaging
Creative Consulting
Data Management Brand Campaign
Cohesity is a data management platform working to solve mass data fragmentation, the scattered, siloed data that keeps organizations from operating efficiently. We identified that fragmentation as the brand's defining enemy, what Cohesity fundamentally opposes.
The Enemy Is Fragmentation
From there, we developed a brand campaign built around strategic messaging that positioned Cohesity as the solution to that shared pain point. It's the kind of creative consulting and brand story work that gives a data management platform a real point of view, not just a feature list.
