Habu

Building a challenger brand for a company punching up

Design and Art Direction

Strategy and Messaging

Creative Consulting

Habu brand identity for data clean room software company with clean, modern visual design

Global Rebrand

Habu is a data clean room software company operating in the competitive SaaS branding space of enterprise data collaboration tools. Habu came to us to challenge LiveRamp, its biggest and only competitor in the data clean room category, in a market where one incumbent had already set the rules.

Habu logo shown with alignment guides and grid lines, surrounded by geometric shapes used in the design system
Large ‘Aa’ letterforms alongside a full alphabet, numbers, and symbols for the Neue Haas Grotesk font on a dark background
Habu brand guide book displayed in a premium black presentation box with yellow accents
Habu business cards showcasing black, white, and yellow brand identity system
Habu case study layouts showcasing brand identity across objective, challenge, solution, and results pages
Habu website design displayed on a laptop with dark UI and bold yellow brand accents
Set of Habu interface icons displayed on dark and light backgrounds
Data visualization dashboard displayed on a tablet with colorful charts and dark UI
‹ NVIDIA Product Branding and Launch

In-Arena Video Content ›

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Give us a shout

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation