Pure Storage

Branding for an AI-ready infrastructure product partnership

Design and Art Direction

Strategy and Messaging

Animation and Motion Graphics

Creative Consulting

Visual representing AI infrastructure collaboration between Pure Storage and NVIDIA

NVIDIA Product Branding and Launch

Pure Storage is an enterprise data storage company that partners with technology leaders like NVIDIA to build AI infrastructure for large-scale enterprise buyers. We developed the branding for AIRI, an AI-ready infrastructure platform that is NVIDIA DGX BasePOD-certified, along with an integrated campaign to announce the product launch to a technical buying committee.

Visual representing AI infrastructure collaboration between Pure Storage and NVIDIA
High-performance data center visual supporting Pure Storage and NVIDIA AI infrastructure collaboration
Technology diagram showing connected data systems and infrastructure components
Technology hardware with abstract data graphics representing computing power
Abstract light streaks on a dark background suggesting fast-moving data and computing processes
Visual layout of system connections with lines linking different components
‹ Crusher Headphones Launch Video

Global Rebrand ›

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Give us a shout

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation