Lowrance

Underwater worlds built for new product commercials

3D and VFX

Animation and Motion Graphics

3D-rendered Lowrance fish finder display shown underwater with fish, fishing lures, and sonar imagery in a marine electronics product visualization.

Sonar Launch 3D & VFX

Lowrance is a marine electronics brand known for fish finders and sonar technology used by anglers and boaters. Ahead of the launch of its fish finder underwater sonar, we developed campaign-enhancing 3D animation and VFX elements appearing in Lowrance's new product commercials.

Showing What a Camera Can't

Through detailed product modeling and motion graphics, technology that lives beneath the water's surface came to life in a way traditional production couldn't touch, since a camera can't follow sonar underwater. It's product launch support built on visuals instead of guesswork, helping a marine electronics brand explain what a camera physically cannot show to anglers.

3D-rendered Lowrance fish finder display shown underwater with fish, fishing lures, and sonar imagery in a marine electronics product visualization.
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