Pure Storage

Creative direction for a global user conference

Design and Art Direction

Strategy and Messaging

Experiential Design

Creative Consulting

3D and VFX

Two parallel fluorescent light fixtures arranged on an orange background, forming a minimal 3D design element for Pure Storage’s conference branding.

Accelerate User Conference

For the first several years of Pure Storage Accelerate, a multimillion-dollar user conference, Signal Factory led the creative direction and experiential design behind the event. From conference themes and keynote visuals to talk tracks, environmental graphics, and even the napkin designs, every detail was considered as part of a larger brand experience. Our role was to create a cohesive environment that carried the Pure Storage brand story through every touchpoint, helping attendees feel connected long before and long after each presentation. The result was a conference experience that felt intentional from the opening keynote to the last conversation in the hallway.

Large audience attending Pure Storage’s Accelerate conference, with speakers on stage and branded screens displaying event visuals.
Keynote presentation at Pure Storage’s annual conference, featuring large-scale LED screens, experiential stage design, and branded visuals.
Large outdoor banner for Pure Accelerate conference displayed on a building, featuring bold orange branding and event details.
Conference attendees watching a presentation at Pure Storage’s Accelerate event, featuring large-scale LED screens and experiential stage design.
Orange graphic with the text “So. Let’s talk.” above a wooden stool and large “Stools” lettering, part of Pure Storage event branding design.
3D data visualization with “data-centric architecture” text above a graphic of Charlie Giancarlo, CEO of Pure Storage, used in conference event design.
Pure Accelerate conference branding displayed across a billboard, event booth setup, and vertical banner with consistent orange design and messaging.
Row of three framed posters mounted on a concrete wall, each with orange backgrounds and white text reading “Paint,” “It,” and “Orange.”
Graphic design with orange paint splashes surrounding large white typography reading “Paint It Orange” and Pure Storage event branding.
Experiential display with “Accelerate” branding on an orange background, surrounded by lighting elements in a staged environment.
Top section shows scattered tech devices with brand logos, while the bottom shows server racks with the phrase “Remind you of anything?” on a blue background.
Pure Storage Accelerate conference environment with stage design, global event branding across multiple cities, and cloud technology messaging.
Global event branding for Pure Storage Accelerate, including multi-city graphics, trade show booth design, and conference stage environment.
Experiential booth design for Pure Storage, including 3D render, installation, lighting design, and live trade show environment.
Pure Storage Accelerate branding applied across welcome signage, bus stop ads, event badges, and digital wayfinding display.
Conference attendees checking in at Pure Storage Accelerate registration area with branded signage, counters, and wayfinding pillars.
Three scenes including a red branded pedicab, a packed auditorium with stage and screens, and a busy outdoor check-in area with staff and attendees.
Two parallel fluorescent light fixtures arranged on an orange background, forming a minimal 3D design element for Pure Storage’s conference branding.
‹ Sonar Launch 3D & VFX

Cancer Detection Explainer Video ›

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Give us a shout

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation