Pure Storage

Creative direction for a global user conference

Design and Art Direction

Strategy and Messaging

Experiential Design

Creative Consulting

3D and VFX

Two parallel fluorescent light fixtures arranged on an orange background, forming a minimal 3D design element for Pure Storage’s conference branding.

Accelerate User Conference

Pure Storage is an enterprise data storage company whose annual Accelerate conference brings together customers, partners, and prospects from around the world. We assumed the creative direction role for the first several years of Accelerate, a multimillion dollar user conference, leading experiential design and environmental graphics across every detail.

From Napkin to Keynote

From conference themes and keynote visuals to talk tracks and napkin designs, our team carried the Pure Storage brand story through every touchpoint attendees encountered across multiple days. It's the kind of creative direction that treats a napkin the same way it treats a keynote, as one more chance to reinforce an enterprise technology brand.

Large audience attending Pure Storage’s Accelerate conference, with speakers on stage and branded screens displaying event visuals.
Keynote presentation at Pure Storage’s annual conference, featuring large-scale LED screens, experiential stage design, and branded visuals.
Large outdoor banner for Pure Accelerate conference displayed on a building, featuring bold orange branding and event details.
Conference attendees watching a presentation at Pure Storage’s Accelerate event, featuring large-scale LED screens and experiential stage design.
Orange graphic with the text “So. Let’s talk.” above a wooden stool and large “Stools” lettering, part of Pure Storage event branding design.
3D data visualization with “data-centric architecture” text above a graphic of Charlie Giancarlo, CEO of Pure Storage, used in conference event design.
Pure Accelerate conference branding displayed across a billboard, event booth setup, and vertical banner with consistent orange design and messaging.
Row of three framed posters mounted on a concrete wall, each with orange backgrounds and white text reading “Paint,” “It,” and “Orange.”
Graphic design with orange paint splashes surrounding large white typography reading “Paint It Orange” and Pure Storage event branding.
Experiential display with “Accelerate” branding on an orange background, surrounded by lighting elements in a staged environment.
Top section shows scattered tech devices with brand logos, while the bottom shows server racks with the phrase “Remind you of anything?” on a blue background.
Pure Storage Accelerate conference environment with stage design, global event branding across multiple cities, and cloud technology messaging.
Global event branding for Pure Storage Accelerate, including multi-city graphics, trade show booth design, and conference stage environment.
Experiential booth design for Pure Storage, including 3D render, installation, lighting design, and live trade show environment.
Pure Storage Accelerate branding applied across welcome signage, bus stop ads, event badges, and digital wayfinding display.
Conference attendees checking in at Pure Storage Accelerate registration area with branded signage, counters, and wayfinding pillars.
Three scenes including a red branded pedicab, a packed auditorium with stage and screens, and a busy outdoor check-in area with staff and attendees.
Two parallel fluorescent light fixtures arranged on an orange background, forming a minimal 3D design element for Pure Storage’s conference branding.
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Team working in an office watching at a presentation
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Team working in an office watching at a presentation