Philbrook

Philbrook

Hyper-stylized videos breaking the stuffy-museum mold

Hyper-stylized videos breaking the stuffy-museum mold

Video Production

Strategy and Messaging

Three people sitting outdoors under a large tree, drinking from glass bottles while looking toward the camera.

Art Museum Social Campaign

Art Museum Social Campaign

Philbrook is a community-building art museum looking to break away from the stuffy stereotypes surrounding traditional art institutions and the way they're typically marketed. We developed a hyper-stylized, multipart video campaign built to feel more like entertainment than an ad for a museum membership.

Philbrook is a community-building art museum looking to break away from the stuffy stereotypes surrounding traditional art institutions and the way they're typically marketed. We developed a hyper-stylized, multipart video campaign built to feel more like entertainment than an ad for a museum membership.

Breaking the Stuffy Stereotype

Breaking the Stuffy Stereotype

Every piece relied on strategic messaging and creative direction to give the museum a distinct brand story audiences would actually want to share, not just scroll past. It's video production work built for an institution that wanted to feel alive and current, not archived behind glass.

Every piece relied on strategic messaging and creative direction to give the museum a distinct brand story audiences would actually want to share, not just scroll past. It's video production work built for an institution that wanted to feel alive and current, not archived behind glass.

Illustrated title card for a Philbrook Museum marketing campaign featuring a stylized graphic of the museum and Signal Factory branding.
Slide titled '01: Discovering Look & Feel' — three stills from the Philbrook campaign: a title card over the museum facade, garden yoga, and children in giant bubbles.
Slide titled '02: Channeling Our Inner Wes Anderson' — a woman in orange meditates atop a large bubble against an orange background, beside a blue kite.
Gold vintage frame holding a whimsical image of families flying kites on a hillside, surrounded by an orange kite and floating bubbles.
Brand style guide created for the Philbrook Museum advertising campaign featuring typography standards, color palette development, and visual identity assets for video and digital marketing.
Philbrook Museum campaign storyboard illustrating the visitor journey through arrival, social gathering, and outdoor picnic experiences featured in the promotional video series.
Section header reading '1. Arrive' over a triptych of three women walking through sunlit gardens in pastel summer dresses, carrying picnic baskets, an instant camera, and a book.
Slide titled '2. Graze' — close-up of hands reaching across the pastel picnic spread of cake, berries, and pastries.
Three people sitting outdoors under a large tree, drinking from glass bottles while looking toward the camera.
Slide titled '3. Vibe' — overhead shot of a dreamy pastel picnic with women on gingham blankets, fresh fruit, pastries, and a Philbrook cake.
Top-down view of people enjoying a picnic with fruit, pastries, and drinks on a blanket, with promotional text displayed over the scene.
Production monitor showing a person on camera during a video shoot, with camera settings and framing guides visible on screen.
Behind-the-scenes diptych: stylists prep a model in an orange blazer on an elegant set, and a cinema camera rig captures the shot.
Behind the scenes: crew and talent chat on set in a museum gallery beside a grand equestrian portrait, cinema camera in the foreground.
Behind-the-scenes filming of the Philbrook Museum campaign featuring talent performing in a garden setting while a cinema camera captures the scene outdoors.
Filming the kite scene in the Philbrook gardens: crew members operate camera and lighting on the lawn while talent poses with red and yellow kites near the villa, and a second photo shows two smiling actors untangling a kite's streamers between takes.
Collage showing picnic food and desserts arranged on a blanket alongside a film crew setting up and filming a scene in a grassy park area.
Behind-the-scenes filming of the Philbrook Museum campaign featuring a styled outdoor picnic scene with talent, props, and camera equipment in a garden setting.
Two behind-the-scenes photos: crew styling the picnic spread with the Philbrook cake, and a cinema camera set up overlooking the museum gardens.
On location at Philbrook: an actor poses on a picnic blanket below the garden pavilion, and another peers through binoculars in a flower bed as crew films.
Behind-the-scenes video production crew filming actors at Philbrook Museum gardens for a creative marketing campaign and promotional video.
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Big ambition. Small signal?
Let's close the gap.

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Big ambition. Small signal?
Let's close the gap.

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Team in an office watching a presentation
Team working in an office watching at a presentation