PSO

A series of broadcast spots for Oklahoma's energy provider

Design and Art Direction

Video Production

3D and VFX

Animation and Motion Graphics

Child holding a teddy bear in a dark kitchen surrounded by animated glowing energy characters from PSO’s Save the Watts television campaign.

Animated TV Campaign

PSO, Oklahoma's energy provider, needed a memorable way to get customers to actually change their energy habits through its 'Save The Watts' campaign. Working alongside PSO's partners, we developed three TV commercial spots featuring 3D animated characters built to make an energy-saving message stick.

Characters That Make Saving Stick

We led character development, 3D animation, live production, and compositing and VFX to deliver final content for a statewide broadcast campaign. It's broadcast production and motion design work built to turn a utility company's message into something audiences actually remember.

Parent looking through a kitchen window at night during a scene from PSO’s Save the Watts broadcast advertising campaign.
Broadcast commercial scene featuring a child and animated energy-saving characters in a kitchen, created for PSO’s Save the Watts campaign using VFX, character animation, and television production.
Child standing beside an open refrigerator in a kitchen during a scene from PSO’s Save the Watts energy conservation campaign.
Animated glowing energy character peeking through a kitchen window at night in PSO’s Save the Watts television campaign.
Child holding a teddy bear in a dark kitchen surrounded by animated glowing energy characters from PSO’s Save the Watts television campaign.
Parent and child standing in a kitchen opening a refrigerator during a scene from PSO’s Save the Watts broadcast campaign.
Public Service Company of Oklahoma logo on a bright background with soft light effects.
‹ Animated Product Launch Videos

Art Museum Social Campaign ›

Signal Factory Logo
small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Give us a shout

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation