Pure Storage

A VIP Formula 1 experience for a sponsorship activation campaign

Design and Art Direction

Experiential Design

Strategy and Messaging

3D and VFX

Creative Consulting

Mercedes-AMG Petronas Formula One race car displayed inside a branded Pure Storage activation space with illuminated red lighting and digital screens.

Sponsorship Activation Campaign

We built a sponsorship activation campaign targeting the data storage company's top prospects. Big fish executives received exclusive tickets to a track-side, weekend-long VIP experience. Attendees had access to real-time driving performance and position predictor data on the Pure Pit Wall thanks to Pure Storage's unique technology. At the height of Mercedes Benz's winning streak, the messaging was simple: Pure Storage is Mercedes Benz's unfair advantage.
Data visualization dashboard displaying Formula One race statistics, pit stop times, tire compounds, and race performance metrics for the Mercedes-AMG Petronas Formula One Team.
Editorial and print marketing materials designed for the Pure Storage activation campaign featuring Formula One-inspired branding and promotional creative.
Custom branded vehicle wrap created for the Pure Storage activation campaign featuring bold typography and Mercedes-AMG Petronas Formula One partnership branding.
Integrated campaign creative for Pure Storage and Mercedes-AMG Petronas Formula One Team featuring digital advertising, branded apparel, motorsport visuals, and technology-inspired campaign design.
Outdoor digital billboard advertisement for Pure Storage featuring a Mercedes-AMG Petronas Formula One race car and campaign messaging in an urban street setting.
Branded event invitation design for the Pure Storage customer activation campaign featuring digital and print marketing materials for the Mercedes-AMG Petronas Formula One partnership experience.
Mercedes-AMG Petronas Formula One race car displayed inside a branded Pure Storage activation space with illuminated red lighting and digital screens.
Marketing campaign assets created for the Pure Storage and Mercedes-AMG Petronas Formula One partnership including outdoor advertising, event invitations, and branded print materials.
Three promotional poster designs featuring stylized number five graphics, neon-inspired branding, and campaign messaging for Pure Storage and Mercedes-AMG Petronas Formula One Team.
Creative advertising posters designed for the Pure Storage and Mercedes-AMG Petronas Formula One partnership featuring data-driven visuals, campaign messaging, and motorsport imagery.
‹ Product Launch Video
Animated Explainer Video ›

Working on something?
Let's chat.

Working on something?
Let's chat.

Give us a shout
Team working in an office watching at a presentation
Team working in an office watching at a presentation