Pure Storage

Trackside VIP experiences for top enterprise prospects

Design and Art Direction

Experiential Design

Strategy and Messaging

3D and VFX

Creative Consulting

Mercedes-AMG Petronas Formula One race car displayed inside a branded Pure Storage activation space with illuminated red lighting and digital screens.

F1 Sponsorship Activation

Pure Storage is an enterprise data storage company that used its Formula 1 sponsorship to turn brand exposure into real sales conversations with top prospects. We built a sponsorship activation campaign giving executives exclusive tickets to a track-side, weekend-long VIP experience with real-time driving and position predictor data on the Pure Pit Wall, Pure Storage's own technology.

Data visualization dashboard displaying Formula One race statistics, pit stop times, tire compounds, and race performance metrics for the Mercedes-AMG Petronas Formula One Team.
Editorial and print marketing materials designed for the Pure Storage activation campaign featuring Formula One-inspired branding and promotional creative.
Custom branded vehicle wrap created for the Pure Storage activation campaign featuring bold typography and Mercedes-AMG Petronas Formula One partnership branding.
Integrated campaign creative for Pure Storage and Mercedes-AMG Petronas Formula One Team featuring digital advertising, branded apparel, motorsport visuals, and technology-inspired campaign design.
Outdoor digital billboard advertisement for Pure Storage featuring a Mercedes-AMG Petronas Formula One race car and campaign messaging in an urban street setting.
Branded event invitation design for the Pure Storage customer activation campaign featuring digital and print marketing materials for the Mercedes-AMG Petronas Formula One partnership experience.
Mercedes-AMG Petronas Formula One race car displayed inside a branded Pure Storage activation space with illuminated red lighting and digital screens.
Marketing campaign assets created for the Pure Storage and Mercedes-AMG Petronas Formula One partnership including outdoor advertising, event invitations, and branded print materials.
Three promotional poster designs featuring stylized number five graphics, neon-inspired branding, and campaign messaging for Pure Storage and Mercedes-AMG Petronas Formula One Team.
Creative advertising posters designed for the Pure Storage and Mercedes-AMG Petronas Formula One partnership featuring data-driven visuals, campaign messaging, and motorsport imagery.
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Big ambition. Small signal?
Let's close the gap.

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Big ambition. Small signal?
Let's close the gap.

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