A VIP Formula 1 experience for a sponsorship activation campaign

Design and Art Direction
Experiential Design
Strategy and Messaging
3D and VFX
Creative Consulting

Sponsorship Activation Campaign

We built a sponsorship activation campaign targeting the data storage company's top prospects. Big fish executives received exclusive tickets to a track-side, weekend-long VIP experience. Attendees had access to real-time driving performance and position predictor data on the Pure Pit Wall thanks to Pure Storage's unique technology. At the height of Mercedes Benz's winning streak, the messaging was simple: Pure Storage is Mercedes Benz's unfair advantage.

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Team working in an office watching at a presentation

Working on something?
Let's chat.

Team working in an office watching at a presentation

Working on something?
Let's chat.

Team working in an office watching at a presentation