Yahoo!
Making programmatic advertising clear to ad buyers
Animation and Motion Graphics
Ad Tech Platform Explainer Video
Yahoo! is a digital advertising technology company whose BrightRoll platform serves marketers running programmatic ad campaigns at scale. We created an animated explainer video for Yahoo's programmatic advertising technology, using motion graphics and animation to translate a genuinely complex digital advertising system into a narrative marketers could follow in one watch.
From Feature List to Story
It's the kind of advertising technology explainer work that turns a platform feature list into something a sales team can actually use in the field. We handled the full production process, from initial concept through final motion graphics, giving Yahoo!'s internal team a finished asset ready to deploy.
