Yahoo!
Demystifying TV-driven targeting and measurement
Animation and Motion Graphics
TV Ad Targeting Explainer Video
Yahoo! develops TV-driven ad targeting and measurement technology used by marketers who care about results, not the mechanics behind the scenes. We created an animated technology explainer video for Yahoo's TV-driven ad targeting and measuring technology, using motion graphics and animation to translate a genuinely technical digital advertising system into something a media buyer could act on immediately.
Proving Capability, Not Describing
It's advertising technology and marketing technology work built to prove capability, not just describe it in a deck nobody remembers a week later. We managed the full production timeline, from early concept through final motion graphics, giving Yahoo! one polished asset ready for multiple audiences.
