Pure Storage

Bringing new positioning and pillars to life

Design and Art Direction

Animation and Motion Graphics

Strategy and Messaging

Creative Consulting

Abstract 3D illustration of orange cubes forming a flowing grid pattern with smaller cubes dispersing across a light background.

Global Brand Awareness Campaign

Pure Storage is an enterprise data storage company that needed a brand refresh to feel consistent across every team, not just a new logo on a slide deck. We developed the strategy, messaging, and creative for this brand awareness campaign, leaning into Pure Storage's new brand positioning and pillars.

From Singapore to San Jose

It's a B2B technology brand campaign designed for global marketing consistency, strategic messaging, and brand strategy that hold up no matter where a team is working from. We built a full system of creative assets that internal teams could deploy consistently, rather than reinterpreting the brand differently with every new campaign.

Pure Storage logo displayed on an orange rectangular panel against a light background with subtle technology icons.
Abstract interface graphic with layered orange panels displaying enterprise technology phrases including “Simple Unified Infrastructure” and “Evergreen Architecture.”
Abstract 3D illustration of small orange and white cubes flowing upward in a wave-like motion against a light background.
3D typography spelling “DATA” with recycling and sustainability graphics applied to the letters, surrounded by scattered eco-themed stickers.
Cinematic 3D brand campaign visual for Pure Storage featuring glowing “POWER” typography, industrial city imagery, and futuristic motion graphics design.
Tall stacks of circular storage disks surround large white text reading “SILOS” against a blue background.
3D typography spelling “DATA” above scattered circular storage disks on a dark background.
Close-up 3D render of stacked circular storage disks with reflective white surfaces arranged in an overlapping pattern.
Cinematic 3D render of stacked storage disks with the phrase “The old world is extinct,” symbolizing the evolution of enterprise data technology.
Close-up 3D render of a worn storage device labeled “MANAGEMENT,” symbolizing legacy infrastructure and outdated data management systems.
3D render of a circular storage device floating above intersecting white data lines on a dark background.
Pure Storage digital campaign mockups featuring orange branding, “Data. At your service.” messaging, and 3D product visuals.
Four colorful Blur Hard Craft Seltzer flavor label designs featuring lemon blueberry, passion fruit watermelon, mango dragonfruit, and hibiscus apple.
Bold orange campaign graphic displaying the phrase “A new era of data is here. Now.” as part of Pure Storage’s modern brand messaging campaign.
‹ Cloud Storage Launch Campaign

Animated Product Launch Videos ›

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Big ambition. Small signal?
Let's close the gap.

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Team working in an office watching at a presentation
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