Pure Storage

Pivoting brand perception from hardware to platform

Design and Art Direction

Strategy and Messaging

Animation and Motion Graphics

3D and VFX

Laptop displaying Pure Storage cloud product launch branding with orange campaign visuals and “Pure Unifies Cloud” messaging.

Cloud Storage Launch Campaign

Pure Storage needed to make its first major pivot from being known as a hardware provider to being recognized as a holistic data storage platform. With the development of a new cloud product, we built an integrated campaign that did double duty: introducing the new product and shifting brand perception at the same time.

Collection of Pure Cloud logo concepts and cloud platform branding variations displayed on a white background.
Laptop displaying Pure Storage cloud product launch branding with orange campaign visuals and “Pure Unifies Cloud” messaging.
Collection of Pure Storage cloud campaign advertisement concepts featuring orange backgrounds, cloud messaging, and hybrid cloud product launch slogans.
Four black t-shirts featuring custom Pure Storage cloud campaign graphics and typography designs.
Pure Storage experiential booth design for cloud platform marketing featuring enterprise trade show branding, event activation, and product launch creative.
‹ Product Branding and Launch

Global Brand Awareness Campaign ›

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Give us a shout

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation