Pure Storage
Pivoting brand perception from hardware to platform
Design and Art Direction
Strategy and Messaging
Animation and Motion Graphics
3D and VFX
Cloud Storage Launch Campaign
Pure Storage needed to make its first major pivot from being known as a hardware provider to being recognized as a holistic data storage platform. With the development of a new cloud product, we built an integrated campaign that did double duty: introducing the new product and shifting brand perception at the same time.
From Hardware to Platform
The campaign combined product launch messaging with a broader brand strategy shift, positioning Pure Storage as an enterprise data storage leader rather than just a box maker. It's cloud platform launch work built to change how a market sees a company, not just what it sells.
