Pure Storage

A launch campaign for a new cloud product

Design and Art Direction

Strategy and Messaging

Animation and Motion Graphics

3D and VFX

Cloud Product Launch

With the development of a new cloud product, the brand needed to make its first major pivot from its perception as a hardware provider to a holistic data storage platform. This integrated campaign did double duty, introducing its new cloud product and shiftng its brand perception.

Working on something?
Let's chat.

Team working in an office watching at a presentation

Working on something?
Let's chat.

Team working in an office watching at a presentation

Working on something?
Let's chat.

Team working in an office watching at a presentation