Pure Storage & Cisco

Branding for a partnership between two major tech players

Design and Art Direction

Strategy and Messaging

3D render of the FlashStack server rack featuring Cisco networking hardware and Pure Storage FlashArray systems in a branded enterprise infrastructure setup.

Product Branding and Launch

Pure Storage and Cisco are two enterprise technology leaders that partnered to launch a new piece of enterprise hardware together. We led the development of the logo design, product branding, product naming, and landing page for the hardware product the two companies launched in partnership.

One Identity, Two Big Names

Every element was built to support the product launch across marketing, sales, and customer communications, B2B technology work built for two of the biggest names in the category to share a visual identity without either one disappearing into it. We managed the project end to end, from early naming exploration through the finished landing page, giving both companies a single unified asset to launch from.

3D FlashStack logo mockup featuring metallic lettering and icon design on a minimalist gray background.
3D render of the FlashStack hardware rack showcasing Cisco networking equipment and Pure Storage enterprise storage systems in a clean product visualization.
3D render of the FlashStack server rack featuring Cisco networking hardware and Pure Storage FlashArray systems in a branded enterprise infrastructure setup.
Three FlashStack server rack concepts displayed beside a branding and production guidelines document featuring Cisco and Pure Storage logo placement specifications.
Digital advertising banner concepts for FlashStack featuring marketing copy about lower costs alongside Cisco and Pure Storage branding.
FlashStack healthcare digital ad campaign for St. Luke’s featuring Cisco and Pure Storage enterprise infrastructure solutions for medical technology environments.
FlashStack enterprise infrastructure ad campaign designs showcasing Cisco networking, Pure Storage hardware, and data center technology branding.
Signal Factory Logo
small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

small pink lightning bolt

Big ambition. Small signal?
Let's close the gap.

Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation