Pure Storage & Cisco
Branding for a partnership between two major tech players
Design and Art Direction
Strategy and Messaging

Product Branding and Launch
Pure Storage and Cisco are two enterprise technology leaders that partnered to launch a new piece of enterprise hardware together. We led the development of the logo design, product branding, product naming, and landing page for the hardware product the two companies launched in partnership.
One Identity, Two Big Names
Every element was built to support the product launch across marketing, sales, and customer communications, B2B technology work built for two of the biggest names in the category to share a visual identity without either one disappearing into it. We managed the project end to end, from early naming exploration through the finished landing page, giving both companies a single unified asset to launch from.







