Saint Francis Health System

A motion-capture character built to win kids' hearts

Video Production

Animation and Motion Graphics

3D and VFX

Motion-capture animated panda character waving from a staircase inside Saint Francis Children’s Hospital.

Pediatric Hospital Animated Commercial

Saint Francis Health System is a healthcare provider that wanted a pediatric hospital commercial to build brand awareness without feeling like typical healthcare marketing aimed at adults. We developed a motion-capture animated character to star in a broadcast spot for the pediatric hospital, using character design and broadcast production to give the message some real warmth.

A Character Built on Trust

It's an animated commercial approach built specifically for pediatric audiences and their families, a broadcast campaign that has to earn trust from parents while still landing with kids. We handled character design, motion capture animation, and broadcast production end to end for a finished spot ready for statewide air.

Motion-capture animated panda character greeting a child and family inside Saint Francis Children’s Hospital.

Child resting in a hospital bed with a caregiver nearby while a wireframe panda animation model is composited into the scene.

Motion-capture animated panda character standing beside a newborn infant in a hospital neonatal care unit for a Saint Francis Children’s Hospital commercial.

Motion-capture animated panda character peeking over a hospital reception desk in a Saint Francis Children’s Hospital commercial.

Motion-capture animated panda character walking through a hospital corridor alongside healthcare professionals at Saint Francis Children’s Hospital.

Motion-capture animated panda character waving from a staircase inside Saint Francis Children’s Hospital.

Animated panda character standing upright on a white background and facing slightly to the side.

Motion-capture animated panda character decorating a Christmas tree in a holiday commercial for Saint Francis Children’s Hospital.

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Healthcare Broadcast Commercials ›

Big ambition. Small signal?
Let's close the gap.

Big ambition. Small signal?
Let's close the gap.

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Team working in an office watching at a presentation

Team in an office watching a presentation

Team working in an office watching at a presentation