Pediatric Hospital Animated Commercial

Saint Francis Health System is a healthcare provider that wanted a pediatric hospital commercial to build brand awareness without feeling like typical healthcare marketing aimed at adults. Signal Factory developed a motion-capture animated character to star in a broadcast spot for the pediatric hospital, using character design and broadcast production to give the message some real warmth. It's an animated commercial approach built specifically for pediatric audiences and their families, a broadcast campaign that has to earn trust from parents while still landing with kids. Signal Factory handled character design, motion capture animation, and broadcast production end to end for a finished spot ready for statewide air.