Streamlight
Educating pros on the right light for hazardous environments
Design and Art Direction
Animation and Motion Graphics
Strategy and Messaging
Job Safety Explainer Video
Streamlight manufactures flashlights, lanterns, and headlamps engineered for firefighters, police officers, military, and industrial professionals. The team at Streamlight had concerns about competitors using safety as a general marketing talking point rather than an area requiring real expertise in classifications and ratings, since heat-producing bulbs in the wrong environments can pose real risk.
Education, Not Just Messaging
We developed an animated explainer video, using motion graphics and visual storytelling, to educate audiences about what lights to use when and where. Tonally, this project was an intentional departure from the Streamlight brand, ensuring the product safety education reached the people who needed it most.
