WEKA
Messaging, videos, and a graphics package for a first major launch
Design and Art Direction
Strategy and Messaging
Animation and Motion Graphics
Cloud Platform Launch & Branding
WEKA is an enterprise technology company that needed to introduce its first major cloud platform launch to a crowded, fast-moving market. We created the product branding and launch messaging that would drive the campaign, developing teaser and intro videos and equipping internal teams with a versatile graphics package.
Confidence On Day One
Every asset supported the product launch campaign with consistent brand strategy and product messaging across every channel, campaign creative built to give a first launch the same clarity as a company's tenth. We worked alongside WEKA's internal marketing team throughout the rollout to keep every asset consistent from internal alignment through public release.
