Video Production
Signal Factory creates production-grade video content for every format from initial concept to final edit, and we go anywhere the story requires along the way. Sometimes that’s in our custom-built production studio, and others it’s on location.
Live Action Production is our founders’ bread and butter. They’ve been obsessively perfecting Signal Factory’s craft and capabilities for decades. From national commercials to arena-scale spectacles, our full film crews, directors, and specialists leverage cinema-grade camera systems, lighting, and rigs to capture visuals that shine on any screen.
Studio Production allows for precise environmental control and creative experimentation. In our fully-outfitted studio, we merge set design, cinematography, virtual production, and practical effects into bold, crafted visuals. The output is stylized brand worlds, digital campaign content, broadcast packages and in-arena experiences.
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Concept to Camera Production
We take projects from initial idea through final delivery, handling creative development, scripting, production, and post-production in a single integrated workflow. Every project benefits from in-house brand strategy, which means the creative brief and the final cut are built from the same foundation, reducing handoffs and keeping creative intent consistent from first draft to final export.
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Multimedia Campaign Videos
We produce campaign video systems designed to work across every platform from a single production, including cut-downs, social variants, vertical formats, and broadcast-length versions all shot and edited simultaneously. This approach extends production value across channels, including social, streaming, broadcast, and digital out-of-home, without multiplying budgets or timelines. Every national and global asset benefits from in-house 3D and VFX integration on nearly every project, plus studio infrastructure like our 1,800lb cinematronic robot, which gives us motion control capabilities most production companies send to a third party, enabling complex camera movement and repeatable precision shots entirely in-house.
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Brand Films
We produce long-form and short-form cinematic brand films that define how your brand looks, sounds, and moves. Our brand film production is built for broadcast, digital, and campaign use, combining cinematography, sound design, and editorial pacing into a single cohesive brand story.
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Product Launch Videos
We create high-production video for new product introductions, keynotes, and campaign launches. Our product launch videos are often integrated with 3D renderings, motion graphics, and VFX to visualize products, features, and concepts with full creative control.
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Commercials
We produce digital-native and short-form commercials, scripted, storyboarded, directed, and finished in-house. Our commercial production is built for pre-roll, social, and campaign placements ranging from 6 to 30 seconds, optimized for platform-specific formats and viewing behavior.
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Documentaries
We produce long-form documentary content for brands that need to tell a deeper story, whether that’s a company origin, a cultural campaign, or an athlete or partner profile. Our documentary work combines cinematic production with a strategic editorial point of view, so the story lands with both emotional weight and brand clarity across long-form and episodic formats.
Frequently Asked Questions
Do you handle turnkey production?
Yes. We handle everything from pre-production to post-production, including strategy and positioning, messaging, wardrobe, hair and makeup, casting, and location planning. If you’re starting from an idea or a business objective, our team handles scripting and creative development.
How do you work with in-house marketing or creative teams?
We work as an extension of your internal team, collaborating directly with your marketing or creative leads at key decision points or taking the work end to end when that’s more useful.
What typically drives cost on a video production project?
Cost is driven by production scope: shoot days, crew, locations, talent, and specialized needs like Cinebot, 3D, or VFX integration, plus post-production complexity. We’ll work with you to scope a custom project based on your timeline, budget, and vision.
Will you work with other ad agencies as video production support?
Absolutely. Most agencies don’t have a video production arm at the scale we do, and we’re happy to provide video work your clients will love while operating behind the scenes as much or as little as needed. We can interface with clients directly or stay fully in the background, whatever fits your workflow.
What’s the difference between live action production, studio services, and 3D?
We work in mixed media. 3D animation and motion can be incorporated into a video project, and we often bring these elements into live shoots to extend what’s possible beyond straight live action.
Are clients allowed on set?
Yes, we encourage our clients to be part of the process and see their shots live. Watching footage come together in real time means you can weigh in on set, not just in the edit bay, so the final product reflects your vision from the very first take.
What makes your video production unique?
This is where we started. Our history in video production gives us the ability to execute at the highest level possible. Because all of the elements live in-house, there’s no patchwork of vendors or lost-in-translation handoffs, just one team carrying the creative vision from first script to final cut.
