Clario
Building a Category From Stealth to Stage
Design and Art Direction
Strategy and Messaging
Experiential Design
A Net-New Brand Identity
Building a Category From Stealth to Stage
Clario was racing toward launch with enterprise technology built to ready data for AI, but no brand to carry it. There was no brand strategy or visual language—just a deadline and a team ready to move.
A Net-New Brand Identity
The Challenge
Clario created an enterprise technology that readies data for AI deployment. Working toward a hard launch date to announce their initial funding, the startup needed a brand identity in a matter of weeks, including everything strategy and messaging to visual identity that could be implemented across launch materials—and survive an overnight internal rollout.
A Net-New Brand Identity
The Solution
Because Clario was defining the data hygiene category, we developed a visual identity that would stand out from the blue-purple enterprise technology sea. We opted for a warm citrus palette found on everything from keynote presentations to the napkins at a 70-person executive dinner. We handed off Google-Workspace-safe typography and messaging to empower internal teams to move at the pace of their ambition.
What Clients Said
"The Signal team knocked this one out of the park. Another great brand with the Signal signature slam." Kristen Sounders Brand + Marketing, Clario
