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Hitachi Vantara

Creating a strong visual system for a versatile brand

Strategy and Messaging

Design and Art Direction

Creative Consulting

Global Rebrand

Creating a strong visual system for a versatile brand
With many stories to tell, Hitachi Vantara needed a versatile visual system that would say it all, beautifully.
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Global Rebrand

The Challenge

Signal had long worked with the data solutions leader to answer key questions: Who are we? How do (and should) we show up in the world?
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Sounds easy enough; young, plucky companies still dive into these with enthusiasm. But add 100 years of global brand equity, and suddenly you have an extremely delicate and far-reaching balance to maintain. Through diligent artistry, we chipped away everything that Hitachi Vantara was not, revealing three defining brand pillars: reliability & resilience, innovation & intelligence, and sustainability. The next challenge? Telling each story beautifully and simply.
Global Rebrand

The Solution

We set out to design an adaptable visual system to personify and flex across three brand pillars.
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