Hitachi Vantara Global Rebrand | Signal Factory
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Hitachi Vantara

Creating a strong visual system for a versatile brand

Strategy and Messaging

Design and Art Direction

Creative Consulting

Collection of red, blue, yellow, and gray geometric shapes with varied textures and finishes arranged in a dense three-dimensional composition.

Hitachi Vantara Global Rebrand

Creating a strong visual system for a versatile brand

With many stories to tell, Hitachi Vantara needed a versatile visual system that would say it all, beautifully.

Hitachi Vantara rebrand visual direction board featuring geometric 3D forms, updated color palette, brand applications, and hybrid cloud campaign concepts.
Hitachi Vantara brand guidelines showcasing typography, material textures, and visual design elements used throughout the reimagined brand identity.

Hitachi Vantara Global Rebrand

The Challenge

Signal had long worked with the data solutions leader to answer key questions: Who are we? How do (and should) we show up in the world?

Smartphone displaying a Hitachi Vantara social media profile and post, set against a red-to-orange gradient background with geometric brand elements.
Hitachi Vantara outdoor billboard concept showcasing the rebranded visual identity, geometric design system, and Hybrid Cloud campaign messaging in an urban environment.
White Hitachi Vantara logo centered on a red gradient background with subtle geometric lines and shapes.
Sounds easy enough; young, plucky companies still dive into these with enthusiasm. But add 100 years of global brand equity, and suddenly you have an extremely delicate and far-reaching balance to maintain. Through diligent artistry, we chipped away everything that Hitachi Vantara was not, revealing three defining brand pillars: reliability & resilience, innovation & intelligence, and sustainability. The next challenge? Telling each story beautifully and simply.

Hitachi Vantara Global Rebrand

The Solution

We set out to design an adaptable visual system to personify and flex across three brand pillars.

Collection of geometric shapes and material studies combining wood, stone, metal, and color accents developed for the Hitachi Vantara rebrand visual identity system.
Grid of brightly colored geometric blocks, circles, and polygons arranged in a structured pattern on a neutral background.
Collection of colorful geometric 3D shapes and translucent forms developed as part of Hitachi Vantara’s reimagined brand identity system.
Hitachi Vantara rebrand presentation showcasing brand guidelines, typography, visual identity applications, photography, and geometric design elements across marketing materials.
Next Project

BASX Rebrand

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Big ambition. Small signal?
Let's close the gap.

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Big ambition. Small signal?
Let's close the gap.

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Team in an office watching a presentation
Team working in an office watching at a presentation