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Hitachi Vantara

Hitachi Vantara

Creating a strong visual system for a versatile brand

Creating a strong visual system for a versatile brand

Strategy and Messaging

Design and Art Direction

Creative Consulting

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Hitachi Vantara Global Rebrand

Hitachi Vantara Global Rebrand

Creating a strong visual system for a versatile brand

With many stories to tell, Hitachi Vantara needed a versatile visual system that would say it all, beautifully.

With many stories to tell, Hitachi Vantara needed a versatile visual system that would say it all, beautifully.

Hitachi Vantara rebrand visual direction board featuring geometric 3D forms, updated color palette, brand applications, and hybrid cloud campaign concepts.
Hitachi Vantara brand guidelines showcasing typography, material textures, and visual design elements used throughout the reimagined brand identity.

Hitachi Vantara Global Rebrand

The Challenge

The Challenge

Signal had long worked with the data solutions leader to answer key questions: Who are we? How do (and should) we show up in the world? Sounds easy enough; young, plucky companies still dive into these with enthusiasm. But add 100 years of global brand equity, and suddenly you have an extremely delicate and far-reaching balance to maintain.

Signal had long worked with the data solutions leader to answer key questions: Who are we? How do (and should) we show up in the world? Sounds easy enough; young, plucky companies still dive into these with enthusiasm. But add 100 years of global brand equity, and suddenly you have an extremely delicate and far-reaching balance to maintain.

Smartphone displaying a Hitachi Vantara social media profile and post, set against a red-to-orange gradient background with geometric brand elements.
Hitachi Vantara outdoor billboard concept showcasing the rebranded visual identity, geometric design system, and Hybrid Cloud campaign messaging in an urban environment.
White Hitachi Vantara logo centered on a red gradient background with subtle geometric lines and shapes.

Hitachi Vantara Global Rebrand

The Solution

The Solution

We set out to design an adaptable visual system to personify and flex across three brand pillars. We developed a visual direction that wouldn't be locked into communicating a specific product or service. Instead, it embodied the brand in a way that was flexible enough to make a powerful statement in any conversation. These evolved parametric shapes transcend their physical form and function as image coders, patterns, storytelling devices, and more – across all three visual directions.

We set out to design an adaptable visual system to personify and flex across three brand pillars. We developed a visual direction that wouldn't be locked into communicating a specific product or service. Instead, it embodied the brand in a way that was flexible enough to make a powerful statement in any conversation. These evolved parametric shapes transcend their physical form and function as image coders, patterns, storytelling devices, and more – across all three visual directions.

Collection of geometric shapes and material studies combining wood, stone, metal, and color accents developed for the Hitachi Vantara rebrand visual identity system.
Grid of brightly colored geometric blocks, circles, and polygons arranged in a structured pattern on a neutral background.
Collection of colorful geometric 3D shapes and translucent forms developed as part of Hitachi Vantara’s reimagined brand identity system.
Collection of geometric shapes and material studies combining wood, stone, metal, and color accents developed for the Hitachi Vantara rebrand visual identity system.
Collection of geometric shapes and material studies combining wood, stone, metal, and color accents developed for the Hitachi Vantara rebrand visual identity system.
Grid of brightly colored geometric blocks, circles, and polygons arranged in a structured pattern on a neutral background.
Grid of brightly colored geometric blocks, circles, and polygons arranged in a structured pattern on a neutral background.
Collection of colorful geometric 3D shapes and translucent forms developed as part of Hitachi Vantara’s reimagined brand identity system.
Collection of colorful geometric 3D shapes and translucent forms developed as part of Hitachi Vantara’s reimagined brand identity system.
Hitachi Vantara rebrand presentation showcasing brand guidelines, typography, visual identity applications, photography, and geometric design elements across marketing materials.
Hitachi Vantara rebrand presentation showcasing brand guidelines, typography, visual identity applications, photography, and geometric design elements across marketing materials.
Hitachi Vantara rebrand presentation showcasing brand guidelines, typography, visual identity applications, photography, and geometric design elements across marketing materials.

What Clients Said

What Clients Said

"Signal means the world to me. I can’t begin to describe how vital they are to our team and our brand. The strategic and creative direction they provide directly impacts – and improves – our global brand."

"Signal means the world to me. I can’t begin to describe how vital they are to our team and our brand. The strategic and creative direction they provide directly impacts – and improves – our global brand."

Next Project

BASX Rebrand

BASX Rebrand

Next Project
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Big ambition. Small signal?
Let's close the gap.

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Big ambition. Small signal?
Let's close the gap.

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