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Easton Rawlings

Easton Rawlings

Product launch video for the iconic baseball brand

Product launch video for the iconic baseball brand

3D and VFX

Animation and Motion Graphics

Easton Double Barrel baseball bat product launch visual featuring a neon-colored composite bat surrounded by an explosive burst of pink and yellow powder effects.

"The Dub" Product Launch

"The Dub" Product Launch

Product launch video for the iconic baseball brand

We brought fresh energy to the classic American baseball brand, Easton Rawlings, as they launched their latest USAAA composite bat.

We brought fresh energy to the classic American baseball brand, Easton Rawlings, as they launched their latest USAAA composite bat.

Easton Double Barrel baseball bat standing upright on a digital stage surrounded by pink, purple, and yellow neon graphics and promotional text.
Three colorful baseball bats standing upright against a dark background with large pink text reading “Better Feel” and pink smoke at the bottom of the image.

"The Dub" Product Launch

The Challenge

The Challenge

One of the world’s biggest sporting goods brands and an iconic name in baseball, Easton Rawlings approached us about a campaign for their upcoming bat release.

One of the world’s biggest sporting goods brands and an iconic name in baseball, Easton Rawlings approached us about a campaign for their upcoming bat release.

The Easton Rawlings team wanted to bring in fresh eyes to collaborate on campaign creative that would match the hype and excitement of their latest launch.

The Easton Rawlings team wanted to bring in fresh eyes to collaborate on campaign creative that would match the hype and excitement of their latest launch.

Close-up 3D render of the Easton Double Barrel baseball bat showcasing advanced barrel construction with dynamic particle effects and product detailing.
Gray 3D mannequin holding a colorful baseball bat in a batting stance, with visible animation controls and motion paths on a dark background.
Easton Double Barrel baseball bat technology graphic highlighting the lower compression outer barrel design with animated data visualizations and performance-focused product features.

"The Dub" Product Launch

The Solution

The Solution

Our designers created 3D and video elements that would drive the Easton campaign, highlighting the technology behind “The Dub,” the 2025 bat model, and the performance-maximizing experience it gives hitters.

Our designers created 3D and video elements that would drive the Easton campaign, highlighting the technology behind “The Dub,” the 2025 bat model, and the performance-maximizing experience it gives hitters.

Detailed view of two carbon fiber baseball bat barrel components displayed against a black background, highlighting the bat's internal construction.
Storyboard frames for the Easton Double Barrel product launch animation, illustrating bat performance messaging, technical features, and motion design concepts.
Multi-panel design board featuring Easton Double Barrel baseball bats in various animation scenes, including product displays, smoke effects, and colorful concept artwork.
Detailed view of two carbon fiber baseball bat barrel components displayed against a black background, highlighting the bat's internal construction.
Detailed view of two carbon fiber baseball bat barrel components displayed against a black background, highlighting the bat's internal construction.
Storyboard frames for the Easton Double Barrel product launch animation, illustrating bat performance messaging, technical features, and motion design concepts.
Storyboard frames for the Easton Double Barrel product launch animation, illustrating bat performance messaging, technical features, and motion design concepts.
Multi-panel design board featuring Easton Double Barrel baseball bats in various animation scenes, including product displays, smoke effects, and colorful concept artwork.
Multi-panel design board featuring Easton Double Barrel baseball bats in various animation scenes, including product displays, smoke effects, and colorful concept artwork.
Close-up of an Easton baseball bat with “A New Innovation” text displayed above it in bright pink and yellow graphics on a dark background.
Easton Double Barrel baseball bat featured in a neon product launch graphic highlighting an expanded hitting surface with vibrant colors, motion effects, and bold typography.
Three colorful baseball bats displayed in front of large pink text reading “Max Performance,” with pink smoke effects against a dark background.
Easton Double Barrel baseball bat displayed diagonally across a colorful pink and yellow powder burst background with promotional text overlay.
Neon green infographic showing the Easton Double Barrel baseball bat alongside a carbon fiber inner barrel component and performance metrics.
Neon green infographic showing the Easton Double Barrel baseball bat alongside a carbon fiber inner barrel component and performance metrics.
Neon green infographic showing the Easton Double Barrel baseball bat alongside a carbon fiber inner barrel component and performance metrics.
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