WEKA Global Rebrand | Signal Factory
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WEKA

Rebrand for a startup turning industry standard

Strategy and Messaging

Design and Art Direction

Creative Consulting

Abstract gradient barcode graphic with vertical bars fading from purple and pink to orange on a dark background.

WEKA Global Rebrand

Rebrand for a startup turning industry standard

With a nearly unrecognizable new product architecture and a reinvigorated vision, Weka was ready to shed its startup skin and step into a bigger, bolder brand identity.

WEKA presentation and sales deck system featuring branded slide templates, data visualizations, enterprise messaging, and modular layouts built around the company’s visual identity.
WEKA rebrand visual system featuring enterprise technology messaging, modular grid layouts, gradient brand elements, editorial content cards, and collaborative team imagery.

WEKA Global Rebrand

The Challenge

The data storage and management market is fast-moving and full of giants.

Grid of abstract gradient swatches in shades of purple, pink, orange, and black displayed as part of a branded design system on a dark background.
Brand design presentation displaying images and purple gradient elements arranged within structured grid layouts on a dark background.
Photography mood board displaying a grid of images including office environments, technology devices, transportation, architecture, landscapes, and people in professional settings.
Weka paved its way with a cutting edge data storage technology that quickly earned the hearts of tech enthusiasts and early adopters, but after a few years in the field, the company is no longer a call-us-and-we’ll-build-it type of shop. It’s a fully productized data platform ready to support the highest ranks of the Fortune 500. And it needed a brand to match.

WEKA Global Rebrand

The Solution

Years of working in lockstep with Weka’s internal teams behind us, we understood how its personality would need to evolve in order to communicate the brand’s newfound confidence and direction. The launch would signal that there was a new Weka in town, one that was stable and reliable but still had the delightful edge that drove the brand’s ascent.

Three geometric grid layouts featuring purple, pink, and orange gradient blocks arranged within a structured design system on a dark background.
Three blurred WEKA logos in purple gradient tones shown on a dark background to demonstrate motion and visual effects within the brand system.
Two abstract logo concepts composed of purple geometric shapes and grid modules displayed on a dark background as part of a branding presentation.
Brand identity composition displaying the WEKA logo, interface controls, charts, and technology partner references on a dark grid background with purple accents.
Presentation board displaying WEKA website mockups, gradient design elements, large-format environmental branding, and innovation-focused marketing visuals on a dark grid background.
WEKA rebrand concept showcasing AI infrastructure dashboards, cloud platform integrations, data visualization, and branded digital experiences within a modular grid system.
Digital advertisement inside a subway train showing a portrait with motion blur effects, geometric grid elements, and WEKA branding with the message “Your Data Platform. Supercharged.”
Large WEKA billboard mounted between escalators in a transit station, displaying gradient graphic elements, photography, and brand messaging.
WEKA outdoor advertising billboard featuring enterprise technology branding, modular grid design, gradient visual elements, and innovation-focused messaging on a modern office building.
Series of hanging WEKA banners displayed in a large indoor venue, combining purple brand colors, abstract grid layouts, and blurred portrait photography.
WEKA brand gradient exploration featuring three custom purple-to-pink gradient treatments developed for the company’s visual identity system.
WEKA social media campaign assets featuring branded AI infrastructure messaging, gradient visual elements, enterprise technology photography, and content designed for digital marketing channels.
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Big ambition. Small signal?
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Big ambition. Small signal?
Let's close the gap.

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Team working in an office watching at a presentation
Team in an office watching a presentation
Team working in an office watching at a presentation