3D storytelling for global brand giants
Animation and Motion Graphics
3D and VFX
Design and Art Direction
AWS x Nike Product Video
3D storytelling for global brand giants
Two of the biggest brands in the world had a vision. We took that vision to the people.
AWS x Nike Product Video
The Challenge
When massive global brands collaborate, you can bet it's for a visionary project. And “never-been-done-before” needs strong storytelling to get everyone — in this case, internal teams — on board.
Amazon Web Services was developing AI technology that would streamline Nike’s product design to marketing pipeline. Nike designers could use the tool to reference a complete library of the brand’s historical visual language, inspiring and accelerating new designs. Before those designs even moved to production, marketing teams could use the AI tool to rapidly create relevant, localized campaigns, further expediting the time between product concept and customer purchase. The minds behind this tool needed to communicate their vision and build excitement for this unique technology with end users on Nike’s internal teams. The catch? The tool didn’t exist yet, so our strategists, creative directors, and 3D animators put their heads together to determine how best to bring it to life.
AWS x Nike Product Video
The Solution
We served up a custom, two-minute, animated piece, executing on a quick turnaround time.
Our visual solution involved crafting three unique room environments featuring multiple custom characters connected through a cohesive product storyline. The final product shows how the tool accelerates and improves multiple touchpoints along the product design to marketing pipeline, blending the excitement of new possibilities with clear context for end users.
